Effective DTC Shopfiy store design & custom theme development

We work with DTC brands on Shopify to increase revenue and profitability through a framework focused on revenue per session.

Scedule a call
Learn more

[ Trusted by 15+ Shopify stores ]

Logo
Logo
Logo
Logo
Logo
Logo

[ intro ]

An e-commerce store is built through thousands of big and small decisions. We help DTC brands on Shopify make those decisions strategically through a framework centered around the levers that influence revenue per session.

Hendrik de Wit
Shopify Designer & Developer

[ framework ]

The RPS uplift

These levers guide every design decision we make. They give structure to the way we think about overall store performance, helping us tie every decision back to a clear purpose

Conversion levers [5]

Motivation

Determines how strongly the brand and product connect to what someone actually wants and values.

Value

Shapes whether the product feels worth the price through clarity, positioning, and presentation.

Friction

Measures how easy or difficult the buying process feels from start to finish.

Trust

Influences how confident and comfortable someone feels while making a purchase.

Incentive

Creates momentum and gives people a reason to act instead of waiting.

Order value levers [3]

Volume

Focuses on increasing the amount of purchased items within a single order.

Bundling

Combines products into more complete and intentional purchase decisions.

Tiering

Creates upgrade paths by aligning higher-value options with moments of stronger purchase intent.

[ Process ]

The 4-phase process

Diagnosis

Phase 1
Brand and product strategy workshop.
User behaviour analysis.
Competitor research.
AOV lift strategy creation.
Hypothesis creation.

Plan

Phase 2
Information architecture.
Concept creation.
Moodboarding.
Styleguide creation.
Navigation flow.
Desktop + mobile design.

Implementation

Phase 3
Github theme setup.
Responsive layouts.
Store functionality.
Speed optimisation.
Shopify theme 2.0 architecture.
Theme translations.
Adding interactions.

Validate

Phase 4
A/B test tool setup.
Measuring redesign impact.
Iteration based on data

Measure your potential uplift

Current performance

Monthly sessions

Conversion rate

Average order value

Potential uplift

CVR uplift

AOV uplift

+€17.655

additional monthly revenue

+€211.860

additional yearly revenue

Metric
Current
After uplift
Result
Sessions / month
116.000
116.000
-
CVR
1.5%
1.65%
+0.15pp
Orders / month
1.605
1.766
+161
AOV
€110
€110
-
RPS
€1,65
€1,82
+€0,17
Revenue / month
€176.550
€194.205
+€17.655
Revenue / year
€2.118.600
€2.330.460
+€211.860

[ testimonials ]

What others say

Jan Frey

Jan Frey

Education partner
Shopify

Highly recommended. He’s a cool guy with a great eye for design and aesthetics, and he’s very good on the technical side.

Renske Hakker

Renske Hakker

E-comm Specialist
OLAF

Hendrik was an invaluable partner during our website redesign for OLAF.

From the start, his proactive mindset made the journey effortless. He was always available, thought ahead, and translated our ideas into execution. Very few words were needed. Hendrik understood the vision immediately and knew how to bring it to life.

Thanks to his dedication and flexibility, we reached the deadline. The redesign was a true team effort, and Hendrik played an essential role in that!

Dave Mence

Dave Mence

COO
NFBS

After working with Hendrik on half a dozen projects and counting, my team and I have enjoyed his killer combination of being professional, reliable and pleasant, while at the same time always delivering design creativity, clever development solutions and top quality work in general.

We now consider Hendrik whenever we have a new project opportunity that could benefit from his skillset, and we know we can expect a good experience and results that speak for themselves.

Maxime Heinsbroek

Maxime Heinsbroek

Founder
Twntytwo

It's an absolute pleasure to work with Hendrik. He's fast and works thoughtfully. He thinks proactively and comes up with smart solutions. Always engaged and sharp, which ensures a smooth process. In short, a reliable and valuable partner to collaborate with!

Or Halevi

Or Halevi

Founder
Makethecut

Working with Hendrik was seamless and well-organized. His pricing was fair, and he completed everything in a timely manner. His expertise in Shopify made the entire process efficient and successful. Highly recommended!

Phil Bastiaans

Phil Bastiaans

Founder
Appart

As a creative studio, having the right developer on your side can make all the difference—and Hendrik is that guy for anything e-commerce. He doesn’t just know his way around; he will also guide you through it, ensuring everything is on point. On top of that, he’s got a keen eye for design, delivers on time, and is just a great guy to work with.

Tuan Nguyen

Tuan Nguyen

Founder
Rosenmond

Hendrik claims he can make really good spring rolls... I don't know about that but he's definitely one of THE best shopify developers around. It's probably the first time I would ever use the word "pixel-perfect" after hearing about that myth for the past 10 years.

Turn your existing traffic into more revenue and profit.

Scedule a call